Tuesday, 25 March 2014
Monday, 24 February 2014
Step outline of story
The video starts off with a
title sequence
It fades out and a 360° tracking shot of a handbag fades in
Music is playing throughout
the handbag will freeze when its
centred on screen.
The camera will swiftly zoom to
the magnetic device and show the 6 lights lit up one will be red
The next shot will de-saturate
the rest of the screen and highlight the red light
A circle will appear around the
light and it will speak “Keys are missing from bag”
An animated line will pull out
from the bag and the camera will follow it. It will stop and a another circle
will be drawn and the keys will appear
Another line will move downwards
and stop, a smart device will appear and it will zoom in and show the steps
through the app that is connected to the handbag
The app will show the following
steps:
1.
App is selected and opens
2.
Welcome screen appears
3.
Screen will show a
replica of the lights and when you touch each one it will bring up another
screen with the details
4.
Detailed screen will
include:
·
The name of the item
·
Options to rename or
change the item
·
“Locate” the item (map
will appear)
·
Status of the item
(whether or not the item is in the bag)
·
“Go Back” button
The screen will show the
“locate” option being selected and it will take it to an animated map of the
whereabouts of the item.
Another style of handbag will
appear and have the same 360° shot; only the flap or zip of the bag will be open.
The camera will zoom in on the
bag and a digital timer will appear counting down from a specified time until
the bag closes automatically
There will also be a settings
option in the app where you can control the time limit and security of the
device.
The device is portable and magnetically
connects to any handbag and you can sync the device through the app
Promotional Film
So the plan is to
create/develop an idea we have, in terms
of a product, to solve the issues that were raised in the briefs. As I am doing
the handbag brief I want to keep my film quite stylized and modern, something
that will appeal to the audience and make them want to buy the bag. I don’t
want any voice over or acting I want it to be about the product and how it
works. I done some research on promotional videos and found a few that I liked
and in the style that I want mine to look like
http://www.youtube.com/watch?v=tb_7SXKKyus
http://www.youtube.com/watch?v=v1uyQZNg2vE
http://www.youtube.com/watch?v=cnCK5BP7Mwg
http://www.youtube.com/watch?v=tb_7SXKKyus
http://www.youtube.com/watch?v=v1uyQZNg2vE
http://www.youtube.com/watch?v=cnCK5BP7Mwg
Initial Ideas
Following our work from the first semester, we were given a set of briefs that were collected from the information that the majority of the group found out.
HOMES/POCKETS/BAGS/KEYS/COMPUTERS - these were the main subjects that were looked at and stood out throughout the task. I personally have an issue on my handbag so i wrote a brief for this and will be basing my final project on this.
The Problem - I constantly have an issue with my handbag. Where is it? Whats in it? Is it closed? surely there has to be a simple solution or device that puts my mind at rest so i don't have to constantly worry and check.
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